(8-week program)
DIG DEEPER INTO YOUR AUDIENCE AND COMMUNICATION FRAMEWORK; BUILD A WHOLESOME BRAND, LEARN HOW TO PRESENT IT, AND APPLY YOUR STRATEGY TO CONNECT, CONVEY, AND CONVERT.
Brand Strategy
- Cement your Building Blocks. Dig deep into your essence, and purpose.
- Set your business goals and the path to reach them.
- Understand your audience and competitors, and decide on your positioning.
Brand Expression
- Define your brand’s personality and voice
- Establish Keywords and relevant key messages for your communication framework
Brand Identity system
- One-concept method logo (Primary & alternate logos)
- 2 proofing rounds
- Typography selection, color palette, patterns & supporting graphic elements
- Imagery style
- Brand guidelines
Brand Presence
- E-mail signature
- Brand touchpoint guide
Social media profile images (for 2 social networks)
6-month follow-up e-mail