M: MAKE IT HAPPEN
LEARN WHO YOU ARE. RECONNECT WITH YOUR PASSIONS AND SKILLS. EXPLORE YOUR MINDSET AND VISION.
O: OBSERVE AND REGISTER
TAKE NOTES OF YOUR LIFESTYLE, ROUTINES, AND FAMILY DYNAMICS.
M: MARKET RESEARCH
GET TO KNOW THE LANDSCAPE, COMPETITION, GAPS, INNOVATION OPPORTUNITIES, AND YOUR IDEAL CLIENT.
M: MODEL YOUR BRAND’S SOUL
CAPTURE YOUR ESSENCE AND HIGHLIGHT WHAT MATTERS MOST.
E: EMBRACE A BUSINESS MODEL
DEFINE YOUR GOALS AND OFFERINGS, AND MAKE DECISIONS.
P: POSITIONING
DEFINE A STRATEGY, MAP YOUR CUSTOMER’S JOURNEY, AND IDENTIFY YOUR BRAND’S TOUCHPOINTS.
O: OWN YOUR SPACE
Be unique. Define your personality and voice.
W: WEAVE AN ALIGNED ID SYSTEM
CREATE YOUR Look & Feel; PROJECT YOUR ESSENCE. A COHESIVE, MEMORABLE, VISUAL, AND VERBAL IDENTITY.
E: ESTABLISH COMMUNICATION
DEVELOP YOUR FRAMEWORK, CORE MESSAGES, BRAND KEYWORDS AND STYLE.
R: REACH YOUR AUDIENCE
Enhance your brand presence across all the touchpoints of your clients’ journey.
