CASE STUDY:
YUTUN
EXCLUSIVE CUSTOMIZED CRAFTS
Goal: create a recognizable brand that reflects warmth and uniqueness. Develop the brand architecture for our 4 brand divisions: Ta'vi, Hun'da, Ke'e y Ñu'u.
The project focused on establishing a strong brand presence, and a brand architecture matrix for future development.
CLIENT BACKGROUND
Yutun offers unique hi-end, useful wooden, metal, acrylic, and combination crafts for home decor for middle-class budgets. They focus on highlighting the original features of the raw materials and creating a completely customized piece for your home.
CHALLENGES
- New brand, unknown products.
- Reflect the image of a high-end product
- Lack of a solid, professional image.
- Broad competition.
- Increase sales.
BEFORE GABY BRANDING
AFTER GABY BRANDING
PROCESS
- Data analysis and market research to define positioning and goal-setting strategy
- Construction of their visual identity
- Brand architecture development
- Quick implementation guide for collateral development
IMPLEMENTATION
- Brand definition, uniqueness & positioning
- Sub-brand architecture and naming strategy
- Brand’s voice & communication framework
- Visual identity
OUTCOMES
- Increased Local Presence: On-site visitors 40% increment in the first month.
- Trust building: Mouth-to-mouth recommendations and increment of presence in the local community.
- Consistency: Strong market presence and cohesive communication framework.
"Gaby's work was nothing short of exceptional. Her efficiency and attention to detail delivered outstanding results Beyond her professional expertise, Gaby's warm and approachable demeanor made the entire process smooth and enjoyable. She truly goes above and beyond to ensure success while making everyone feel valued and heard. I highly recommend her to anyone looking for top-tier results with a personal touch."
BLANCA SAINT MARTÍN
YUTUN