CASE STUDY:
Y2BUY
REAL ESTATE IN MÉRIDA, YUCATÁN
Goal: Build a recognizable identity, enhance digital presence, build stronger client relationships, and grow the brand reputation.
The project focused on establishing a strong and consistent identity that reflects the brand's soul and gains recognition for its integrity and customer-focused services.
CLIENT BACKGROUND
Y2Buy Properties is a real estate company catering to high and upper-middle-class individuals, looking to buy or sell properties in the northern part of Mérida, Yucatán. They offer personalized, ethical, expert, and certified advisory services. Y2Buy streamlines the selection process by curating property options that align with the client's preferences and financial situation, aiming to save the client time and reduce stress.
CHALLENGES
- Clients often face a lack of time and feel overwhelmed by the number of real estate options available
- There is a lack of trust in the professionalism and discretion of real estate advisors
- The company faces fierce competition, and potential clients may not be aware of the credentials and certifications of Y2Buy’s advisors
PROCESS
- Implemented a branding workshop for clarity and direction
- Conducted a thorough brand audit and market analysis
- Suggested a niching down strategy to enhance their leverage and boos their differentiation strategy
- Developed a comprehensive branding strategy, to communicate Y2Buy’s goals and philosophy
- Constructed their visual identity, and communication framework
- Developed collateral materials
- Suggested a collaboration strategy with related professionals to offer integrated services
- Outlined content strategy
IMPLEMENTATION
- Brand definition & uniqueness
- Positioning strategy
- Client’s avatars, journey map, touchpoints, and internal processes
- Brand’s voice & communication framework
- Steps to achieve goals in 1, 5, and 10 years
- Visual identity
OUTCOMES
Increased Brand Recognition: The comprehensive branding strategy improved Y2Buy’s visibility in the local market. The company’s brand became more recognizable, leading to a stronger presence.
Enhanced Online Engagement: There was a significant boost in online engagement across social media platforms, which increased qualified lead inquiries.
Improved Customer Perception: The branding efforts led to a more positive perception of Y2Buy, positioning the company as a trusted and reliable real estate provider in the region.
Business Growth: The strategic branding also supported business growth by attracting new realtors and clients and increasing sales, contributing to the company’s overall success in a competitive market.
Within 12 months of the new branding strategy & design:
Followers on Instagram.
New community members on Facebook.
Active engagement on Facebook.
More weekly qualified leads.
