CASE PSICOALBRICIAS - Gaby Branding

CASE STUDY:

PSICOALBRICIAS

ONLINE THERAPY FOR WOMEN

Goal: redefine its brand identity to empower professional women through a humanistic-holistic-social psychology approach.

The project focused on establishing a strong online presence, consistent content strategy, and professional image to position Psicoalbricias as a leading authority in psychotherapy for women.

CLIENT BACKGROUND

Psicoalbricias, formerly known as Albricias: Psicología y desarrollo, offers tools for personal growth and improved relationships, leveraging international experience across various psychological domains.

CHALLENGES

Inconsistent publication rhythm.
Lack of a solid, professional image.
Content that did not engage or interact with users.
Static communication format.
The stigma surrounding psychotherapy.
Increasing competition in similar services.

PROCESS

Implemented a branding workshop for clarity, direction, and focus
Conducted a thorough brand audit and market analysis
Suggested a shift in naming strategy
Developed a comprehensive branding strategy, to communicate Psicoalbricias’ goals and philosophy, targeting women between 35 and 65 years old
Constructed their visual identity
Developed website and collateral materials

IMPLEMENTATION

Brand definition, uniqueness & positioning.
Renaming strategy.
Client’s avatars, journey map, touchpoints, and internal processes.
Brand’s voice & communication framework.
Steps to achieve goals in 1, 5, and 10 years
Visual identity
Web development

BEFORE GABY BRANDING

AFTER GABY BRANDING

OUTCOMES

Increased Online Presence: Achieved consistent and engaging content, leading to a significant rise in followers and interactions.
Professional Recognition: Established a solid and professional online image, enhancing credibility and trust among the target audience.
Community Building: Developed a participatory community that recognizes the importance of internal work for personal growth.
Service Inquiries: Increased the number of inquiries and consultations, demonstrating the effectiveness of the new branding and content strategy.

Within 12 months of the new branding strategy & design:

VISIBILITY

1 %

Steady improvement in visibility and engagement on Instagram.

GROWTH

1 %

Branding efforts were particularly effective in attracting a larger audience on Facebook.

ENGAGEMENT

1 %

Positive impact of the new branding on audience engagement.

INQUIRIES

1 %

In consultation requests with a 50% pricing increment.

I worked with Gaby to develop my brand with great enthusiasm and confidence. I knew that her training and expertise were exactly what I needed to bring my brand to life. Her step-by-step approach, along with her openness and sensitivity to capture my essence, was truly remarkable. She was able to integrate my ideas and express them through graphic elements, which accurately conveyed the power of Psicoalbricias.

Mónica Córdova

Psicoalbricias