PHASE 1. INVESTIGATION, ANALYSIS, AND EVALUATION OF YOUR PERSONAL BRAND, BUSINESS BRAND STRATEGY & IDENTITY, SERVICES, OFFERS/PRODUCTS, AND COMPETITORS
• Market scope (local, national, or international)
• Problems solved by your brand
• USP/Differentiators/Brand purpose and promise
• Strengths and weaknesses
• Positioning (impact, trust, and connection with your audience)
• Associative hierarchies (concepts, adjectives, values)
• Consistency along touchpoints
Phase 2. Brand audit report
• Comprehensive audit findings
• Identified brand’s needs
• Brand management suggestions
• Brand strategy suggestions